Client . Nitto Tire / YAER Productions
Role . Motion
Date . 2013
The project was to add fun data, info-graphics and special effects to a video of Nitto Tire at Formula Drift Palm Beach.
The project was to add fun data, info-graphics and special effects to a video of Nitto Tire at Formula Drift Palm Beach.
The first project in my short stint working with Car and Driver magazine, I directed a video review of a comparison between modern high-performance cars against the classic 1965 Shelby Cobra. Sam Smith provided the narrative and hosting, I directed a crew of camera operators and did all editing for this piece.
A collaboration of three directors, Andy Laputka, Will Roegge and Skylar Smith, this project for K&N Engineering was a viral success. Formula Drift champion Vaughn Gittin Jr. chases an HPi R/C Car version of himself around the manufacturing and distribution facilities of K&N Engineering, a high-performance air filter company.
My responsibilities for this production were co-directing, shooting, editng and providing motion graphics and animations for the final piece.