Client . GoPro Camera
Role . Editor / Motion / Compositing / Color
Date . 2016
What an honor, to be part of the team behind the Launch Video of GoPro, arguably the most important piece of content GoPro makes every year. A massive undertaking by teams all around the world, the Launch Video is the yearly "stoke piece" that plays to the heart of GoPro and it's fans.
This year's launch was an especially challenging one as this video was still being filmed 2 weeks prior to the launch. Editing was done in 16-32 hour shifts over a month, day in day out until just hours before public release. The amount of dedication and craftsmanship GoPro editors put into their edits is beyond compare in any production I've been a part of.
Every shot has been carefully chosen, every shot as been color corrected to perfection, every spec of dust removed, every background element has been poured over and composited to present you the clearest and most beautiful image possible. This is why no one believes me when I say that yes, everything was actually shot on GoPro.